The MCV Industry Excellence Awards 2010 took place on Thursday April 22nd at The Brewery, Chiswell Street, London. Nearly 650 retailers and execs crammed into the venue, which is the most prestigious single night on the UK games industry calendar. The evening started, as ever, with a spoof video starring senior figures. Stars included the UK bosses of Electronic Arts (Keith Ramsdale); Activision (Andrew Brown) and Sega (John Clark), plus the head of marketing at Nintendo (Dawn Paine). Enjoy... and don't take too seriously!
Tags: MCV;, MCV, Awards;, Video, Games;, Games, Industry;, Nintendo;, Electronic, Arts;, Sega;, The, Brewery;, Trade, Intent, Media
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